All posts of Musangi Muthui

Introduction  Hollywood executives today face a host of challenges that go far beyond whether an audience will fall in love with their movie or television series. Web 2.0 has democratized content production overall, and this includes video production. Savvy filmmakers are no longer at the mercy of big studio greenlighting processes, and can opt instead […]

Introduction Amazon was founded in 1994 and began its retail operations by selling books (Huckman et. al., 2008). They soon expanded into other product categories including toys, movies and music. To ensure a responsive and quality experience for customers, Amazon built and refined an infrastructure robust enough to handle dynamic fluctuations in web traffic and […]

Introduction In the IST discipline, digitization of previously manual processes and artifacts can have a profound effect on the organization ranging from more efficient execution of daily tasks to changes in how and what an organization can deliver to stakeholders in the form of products and services. For educational institutions, and individuals pursuing scholarship in […]

Introduction How do we estimate the valuation of a startup that has a large user base and high user engagement, but does not fit into traditional revenue models based on sales of products or services? What is a reasonable investment to get such a firm up and running based on what return investors can expect […]

Cognitive Edge has developed an emergent, bottom up methodology to allow and empower organizations to “diagnose and treat [themselves]” in terms of the knowledge management needs. A scalable workshop model is used where narratives are gathered in advance and teams are then asked to execute a series of exercises to accomplish the following: Identify comprehensive […]

I arrived early and had a chance to walk around the campus for a while. As I was looking for the group someone showed me to Martha Russell’s office. While we were waiting, I had a chance to hear about her work in technology transfer and partnerships with firms in Silicon Valley. After the group […]

Stanford is a huuuuge campus! After a peaceful lunch around some amazing architecture, it was time to rush across campus to Dr. Fogg’s class. Stanford in general reminded me of a suburban college town, much like Penn State in Happy Valley where I graduated from. But it was still a bustling campus with lots and […]

This was quite a fast paced experience. Just to describe the scene…Dr. Fogg told us prior to arriving that his class is usually about 18 people. In addition to our large class sitting in, it was also admissions week so a few prospective students and their parents were also in attendance. It was a packed, […]

On our second day we took a trip to Oakland to the Public Health Institute’s Center for Technology and Aging for a presentation from Dr. David Lindeman and his team. The organization was established about 18 months ago and is supported by organizations helping the elderly. The impact is already being felt today from chronic […]

After our time with Dr. Fogg it was back to the Media X lab for a look at virtual world technology with Dr. Parvati Dev and Dr. LeRoy Heinrichs. It was much like Second Life but for medical professionals. I was most impressed with the level of clarity and detail in the virtual simulations. The […]