All posts of Musangi Muthui

Beam Suntory Case Study

I. Given the industry environment and Suntory’s resources and capabilities, was the acquisition of Beam the right path to enter the global spirit market? Overall, the industry enjoys high profit margins even as growth is declining in some markets. BRIC nations with their rising disposable income and favorable consumption habits in Asia offer opportunity to […]
5 years ago

Collective Sense-Making

Executive Summary Cognitive Edge has developed an emergent, bottom up methodology to allow and empower organizations to “diagnose and treat [themselves]” in terms of the knowledge management needs. A scalable workshop model is used where narratives are gathered in advance and teams are then asked to execute a series of exercises to accomplish the following: […]
5 years ago

Learnings from Panama

This is my take on how our 5-day trip to Panama delivered learnings I can leverage in CX design. During our time, we had a chance to tour Panama City and visited several organizations large and small.
5 years ago

Building a Better Workout Routine

For this upcoming quarter, we wanted to focus on improving our workout routine to shorten time in the gym, maximize progress towards daily move goals and reap the health benefits of increased energy needed to tackle a busy schedule.
5 years ago

Museum Executive Program Digital Evolution

An Introduction to MEP The Museum Executive Program (MEP) through the prestigious Getty Leadership Institute is a unique intensive designed to enhance the leadership of experienced museum professionals and strengthen institutional capabilities. Through this program, we have devised several learning objectives for the participants to accomplish in order to reach a goal of agile, effective, […]
10 years ago

Lean Startup for the MLI Digital Experience

Introduction The Museum Leadership Institute is a globally recognized leadership program presented by The Getty Leadership Institute. The MLI is delivered as a three-week intensive residence in collaboration with Claremont Graduate University, and prepares creative leaders for the next step in managing a museum organization. In this installment of the trending series, we examine how […]
11 years ago

The Evolution of Mobile Web

Early attempts to provide a mobile Internet experience in the 1990s were hampered by low processing power of feature phones. In 1997, the Wireless Application Protocol (WAP) Forum released WAP 1.0 — a specification outlining standard information access directives for mobile devices. However, instead of uniting mobile carriers worldwide as intended, WAP 1.0 served as […]
12 years ago

The Theory of the Business: e-Government in San Francisco

Assumptions The goal of e-government is to make access to public services easier for local citizens. This ranges from having official forms and phone numbers available online, to publishing real-time status for mass transit, public parking and government spending. As Castro et. al. (2008) note, while there is no one-size-fits-all solution for every community, each […]
12 years ago